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3 Reasons Why You Absolutely Need a Trademark

Updated: Oct 11, 2023

Pictured above: Our client, ASHYA's, latest trademark for their brand name.

Pictured above: The goods; luxury leather handbags for the gender-neutral, post-tourism traveler. This bag features their second design logo trademark as well.

As your business grows and your goods and services gain trust in the market, the value of your name, slogan, and logo and overall brand skyrockets; for better and for worse. Take it from our clients, ASHYA, who just received their second trademark after fighting to defend themselves against copycats in China. Below are three game-changing reasons why trademarking your logo is the ultimate power move:

Safeguard Your Logo, Stand Out Like a Boss:

Your logo isn't just a design; it's the face of your brand, the essence of what sets you apart from the competition. And guess what? Trademarking your logo gives it the fortress-level protection it deserves! It's all about owning your identity, your message, and creating an unmistakable connection with your customers. When you're trademarked, it signals to customers that you mean business and should be trusted with theirs.

No More Confusion, Just Clarity and Impact:

In a sea of similar businesses, standing out is key! And that's where trademarking works its magic. Picture this: your logo is a beacon of recognition that guides your customers straight to you, with no detours or confusion. Trademarks act like a necessary shield against copycats, like the ones that sought to steal ASHYA's mark, protecting your unique identity and messaging in the marketplace.

Skyrocket Your Brand's Value, Billionaire Style:

As your brand soars to new heights, so does its value. Think of trademarks as your business's secret weapon, the X-factor that elevates your brand to billionaire status. You've worked hard to build that trust with your audience, and trademarks are the the key to taking your brand to the next level. When seeking investment, it will also demonstrate your understanding of protecting not just the tangible assets owned by you and your company, but rather the intangible, intellectual property that truly sets you apart from the competition. After all, if billion dollar companies like Apple, McDonald's, Barbie and Pepsi all see the value in trademarking, why wouldn't you?

Of course, there are other considerations to keep in mind, especially if you plan to create a global brand; that's why consulting an attorney, instead of filing your own trademark, is so important.

Don't miss out on the opportunity to trademark your logo, mark, symbol, slogan, or name. It's the savvy way to secure your brand's identity, protect your genius, and make your mark in the business world. Proactive planning is key, and you know what's even better? Having the right professional to guide you on this exciting journey. That's where we come in. Book a consultation, and learn more about our trademark package today!

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